{pdf download} Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise-The-Golden.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb

• Franchise: The Golden Arches in Black America
• Marcia Chatelain
• Page: 336
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781631493942
• Publisher: Liveright Publishing Corporation

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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

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“Franchise: The Golden Arches in Black America” by Marcia Chatelain. c.2020, Liveright $28.95 / $38.95 Canada 336 pages. Your hand is in  Franchise - New America
Join New America's Fellows Program in a discussion about Marcia Chatelain's new book, Franchise: The Franchise: The Golden Arches in Black America - SMU
Franchise: The Golden Arches in Black America: Chatelain, Marcia: 9781631493942: Amazon From civil rights to Ferguson, Franchise reveals  Franchise: The Golden Arches in Black America | Five Books
“The story of how black entrepreneurs used the predominance of fast food in their communities as an economic development opportunity is brought to light by  Franchise: The Golden Arches in Black America (Hardcover
Description. From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black  Franchise: The Golden Arches in Black America Paperback
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This is a discussion with Professor Marcia Chatelain about her new book, Franchise: The Golden Arches in Golden Arches: New Book Explores McDonald's, Civil Rights
Franchise: The Golden Arches in Black American, 2020. Franchise: The Golden Arches in Black America (W

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